Our Journey
At The RF FACTOR™, we help organizations, high performers, and aspiring leaders unlock their full potential through one essential discipline: relentless follow-up.
We believe success - personal, professional, or organizational - isn’t just about having the right ideas or strategy. It’s about consistent execution, turning intention into action, and action into measurable results. Equally important is elevating your presence and influence, whether you’re shaping your personal impact or strengthening your organization’s voice and authority.
Our consulting and coaching services are designed to assess and optimize performance at scale. We work with individuals who want to elevate their impact - whether they hold a leadership title or not - and with organizations seeking to evaluate and enhance team performance, build a culture of accountability, and drive decisive progress.
Because high performance doesn’t depend on hierarchy - it comes from discipline, clarity, and the ability to inspire trust, respect, and influence.
At The RF FACTOR™, we partner with you to turn goals into outcomes and promises into proof points. Through thoughtful action, deliberate presence, and unwavering commitment, we help individuals, teams, and organizations lead with purpose, extend their influence, and deliver measurable results.
Every promise. Every task. Every time.
Our Team
ray Guidetti
Ray Guidetti is a recognized expert in intelligence-led policing and crime gun intelligence, with over 25 years of service in public safety leadership, including as Deputy Superintendent of the New Jersey State Police. He later worked with the ATF to advance national crime gun intelligence efforts and with Motorola Solutions to enhance public safety software. Ray is also a certified executive coach specializing in strategic presence and influence, helping aspiring leaders and high performers elevate their impact and lead with confidence. He holds master’s degrees in National Security Studies from the Naval Postgraduate School and Seton Hall University.
Pete Gagliardi
Pete Gagliardi, a Crime Gun Intelligence consultant, helps governments create sustainable solutions to combat gun violence and bring justice to victims. With over 50 years of experience, including 23 years at the ATF, Pete specialized in firearms and explosives investigations and held leadership roles such as Deputy Assistant Director and Special Agent in Charge of the New York Field Division. A key developer of the ATF's NIBIN program, his expertise in ballistics networks has shaped efforts in over 80 countries. Post-ATF, he served as Senior VP at Ultra Electronics Forensic Technology, advancing global investigative tools.
George
Belsky
George Belsky, Jr., a seasoned leader and instructor, retired as Special Agent in Charge of the ATF Newark Field Division after over 20 years in federal law enforcement, preceded by service as a police officer and U.S. Army infantry officer. With a 30+ year career, he led operations in crime gun intelligence, violent crime reduction, and explosives investigations. A West Point graduate, George is a Medal of Valor recipient and a certified firearms instructor.
Our values
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Relentless Accountability: We believe that success is built on a foundation of consistent follow-through. We are committed to ensuring that every promise and task is completed with integrity and dedication.
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Customer-Centric Focus: Understanding and anticipating the needs of our clients is at the heart of what we do. We strive to build lasting relationships through active listening, clear communication, and a deep commitment to service.
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Integrity in Action: We value honesty and transparency in all our dealings, ensuring that our actions align with our words and that we deliver on our commitments.
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Continuous Improvement: We believe that there is always room to grow and improve. We are dedicated to helping organizations evolve by embracing change, learning from experience, and pushing for better outcomes.
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Leadership by Example: We inspire leaders to lead with intention and accountability, demonstrating through our own actions the power of relentless follow-up and consistent commitment to excellence.
Our why
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At The RF FACTOR™, our purpose is simple: to elevate performance, presence, and influence - for individuals and organizations alike. We believe that true success isn’t just about ideas or intentions; it’s about consistent execution, disciplined follow-through, and the ability to turn goals into measurable outcomes.
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In a world full of distractions and competing priorities, we are driven to help high performers, aspiring leaders, and organizations rise above the noise - consistently delivering on promises, strengthening their impact, and extending their influence.
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Our “why” is rooted in the belief that relentless follow-up fuels accountability, inspires trust, and drives results. We exist to empower individuals and teams to not only meet expectations, but to exceed them — with clarity, discipline, and integrity. This commitment to action is the foundation of lasting performance, meaningful influence, and long-term success.
Our vision
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At The RF FACTOR™, we envision a world where individuals and organizations achieve their highest potential by turning commitment into action and influence into impact. Our vision is to create environments - personal, professional, and organizational - where relentless follow-up, disciplined execution, and elevated presence are the norm: where every promise is kept, every task is completed, and every goal is exceeded.
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We strive to set a new standard for performance, accountability, and influence, empowering leaders and high performers alike to build trust, inspire others, and amplify their impact. Through our consulting and coaching services, we aim to transform how individuals and organizations operate, resulting in stronger relationships, measurable results, and sustainable, high-level success.
Our mission
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At The RF FACTOR™, our mission is to help individuals and organizations maximize performance, elevate presence, and extend influence through a disciplined practice of relentless follow-up. We provide expert guidance, coaching, and practical solutions that foster accountability, drive measurable results, and build lasting trust.
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We partner with leaders, high performers, and organizations to identify opportunities for growth, overcome challenges, and implement strategies that turn vision into action. By empowering individuals and teams to consistently deliver on their commitments and lead with impact, we transform organizations into engines of continuous improvement, high performance, and sustainable success.
100+
Combined years of experience in public safety and professional spaces
100+
Combined numbers of articles and podcasts
100+
Combined number of
onsite deliveries